首页 领域关注 重拳布局智能网联 东风启辰逆势跑赢上半年

重拳布局智能网联 东风启辰逆势跑赢上半年

近日,东风启辰对外公布了“期中成绩单”:1-6月,启辰累计批发销量75301辆,同比增长17.5%,终端交车72232辆,同比增长15.9%。

其中,SUV累计销售36611辆,轿车累计销售35933辆,智联版销量尤为抢眼,启辰首款智联轿车D60车联网销量占比96%,开通率达85%。

在具体产品表现上,轿车产品D60上半年累计销量为35,933辆;SUV车型T70累计销量为22,033辆;旗舰SUV产品T90累计销量为14,578辆。

在东风启辰总经理马磊看来,上半年逆势上扬的成绩归功于启辰汽车智联功能再升级,是广大用户的认可使然。

无疑,这也增加了启辰大力推出高价值智联产品的决心。

两条腿走路 双线并举谋取全局

刚过去不久的5月,SUV市场在持续数年高速狂飙之后,环比下降6%,初现疲态。然而,当月的轿车销量增速却是近3年以来首次超过SUV销量增速。这此背景下,启辰D60凭一已之力,灵巧地平衡了启辰在半年市场的竞争。

东风启辰的轿车、SUV的两条腿走路,以及智联产品领跑市场的两大发展特征,与整个行业发展大势不谋而合,显示出了企业布局的前瞻战略能力。经历SUV市场5月的阵痛后,显然,产品线均衡布局的企业更具抗“风险”能力。

而东风启辰多元布局战略能力的另一个重要支撑点,则得益于“日产-雷诺-三菱联盟”的全球资源和技术的平台优势。

多年来,东风启辰围绕“品质启辰”展开全价值链体系建设,核心部件采用日产三大件,共享日产采购、研发、制造等核心体系,并在技术研发上加大投入,打造产品的高品质基石。

智能网联加持 助力向“智价比”进化

近年来,汽车智能化、网联化成为中国汽车行业进击新四化的先行方向,成为2018年汽车市场的显著特征。

2015年,东风启辰进入车联网1.0时代。2017年9月,启辰发布了全新的车联网战略,已经迈进车联网2.0时代。而今年,东风启辰选择与科大讯飞携手,进一步深入车联网领域,细化分析用户需求的发展。

某种意义上说,启辰的领跑源于“抢跑”,启辰在智能网联发展上,具备前瞻战略洞察能力和果敢行动力,为其赢得了发展先机。

今年上半年,启辰D60车联网搭载率高达96%,开通率高达85%;这两个数字在T70上分别是76%和82%。启辰智联汽车销售占比、互联网开通率领跑中国智联汽车市场。

可以说,在新竞争环境下,东风启辰用“智联”找到了一条品牌发展的突破口。

放眼未来,东风启辰在2018年计划跨越20万辆的全年销量目标。而这其中,渠道建设是重要的一环,目前东风启辰拥有265家经销商,企业计划在今年达到近300家的渠道规模,并打造一套健康的渠道体系,让经销商更好地去发展,成为启辰品牌的生力军。

发表评论

您的电子邮箱地址不会被公开。

47条评论

  1. Hello there! Do you know if they make any plugins
    to protect against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?

  2. Hey there, You’ve done an excellent job. I will certainly digg it and personally suggest to
    my friends. I’m sure they’ll be benefited from this
    web site.

  3. I would like to thank you for the efforts you’ve put in writing
    this blog. I am hoping to see the same high-grade blog posts by you later on as well.

    In fact, your creative writing abilities has motivated me to get my own, personal blog now 😉

  4. Hmm it appears like your website ate my first comment (it was super long) so I guess I’ll just sum
    it up what I submitted and say, I’m thoroughly enjoying your blog.
    I as well am an aspiring blog writer but I’m still new to the whole thing.
    Do you have any suggestions for rookie blog writers? I’d genuinely
    appreciate it.

    Visit my web site; 3win8

  5. My partner and I stumbled over here coming from a different website and thought I might check things out.

    I like what I see so now i’m following you. Look forward to finding out
    about your web page again.

  6. Hello very cool blog!! Guy .. Excellent .. Amazing ..
    I will bookmark your site and take the feeds additionally?
    I’m satisfied to seek out numerous useful information right here within the put up, we
    need work out more strategies in this regard,
    thanks for sharing. . . . . .

  7. We’re a gaggle of volunteers and opening a brand new scheme in our community.
    Your site provided us with useful information to work
    on. You have done an impressive activity and our entire group will probably be grateful to you.

  8. Wonderful goods from you, man. I have understand your stuff previous to and you’re just extremely
    great. I actually like what you’ve acquired here, really like what you are saying and the way in which you say it.
    You make it enjoyable and you still care for to keep it wise.
    I cant wait to read far more from you. This is actually a great site.

    My web-site :: download ace333 original

  9. Great items from you, man. I’ve understand your stuff previous to and you are just
    extremely wonderful. I really like what you’ve acquired here, really like what you’re stating and the way in which during which you are saying it.
    You’re making it enjoyable and you still take care of to
    stay it sensible. I can’t wait to read far more from
    you. This is actually a wonderful website.

  10. Hi tһere, i read yyour blog occasionallү and i own a simiⅼar one and і waѕ just
    wondering if yoᥙ get a lot of spam feedback?
    Іf soo how do you prevent it, аny plugin or anything you caan ѕuggest?
    I gget sso much lately it’s driving me mad so any assistance is vеry much appreciated.

    Here іss mʏ web blog; pkv games (100kursov.com)

  11. Just want to say youг article is ɑs surprising.

    Tһe ϲlaritʏ in your post is just cοol and i can assume you
    are an expert on thnis sᥙbject. Fine with your ρermіssion allow
    me to grab your RSS feed to keep up to date wіth forthcoming post.

    Thanks a million ɑnd pleasе casrry on the enjօʏsble
    wоrk.

    Here is my webb blog: pkv games

  12. I think other website proprietors should take this website as an model,
    very clean and excelent user friendly style aand
    design, as well aas the content. You’re an expert in this topic!

  13. Incredible! This blog looks exactly like my old one!
    It’s on a completely different subject but it has pretty much
    the same layout and design. Outstanding choice of colors!

  14. You ought to take part in a contest for one of the greatest blogs online.
    I am going to highly recommend this web site!

  15. My brother suggested I might like this web site. He was entirely
    right. This post actually made my day. You cann’t imagine simply how much
    time I had spent for this information! Thanks!

  16. My developer is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the costs.
    But he’s tryiong none the less. I’ve been using Movable-type on several websites for about a
    year and am worried about switching to another platform. I have heard great things about blogengine.net.
    Is there a way I can import all my wordpress posts into it?

    Any help would be greatly appreciated!

    My web blog situs judi bola resmi

  17. Because of finish feminine care remedy, you will definitely
    profit from several products and services adapted only for you, and you are going to make certain that the
    conformity with regional health specifications of your business is actually
    complied with. If you have a skyscraper lodging or even elegance centre, you may
    certainly not be aware of this. A number of
    all of them don’t supply particular items for using
    females who are impaired. But because of this service coming from the business, you may delight in these benefits from
    a variety of its distributors, every one of whom are actually qualified to make you appreciate everything that it has to supply.

    As per the Planet Health and wellness Organisation, almost 16 thousand
    girls are actually experiencing the trouble of microbial vaginosis (BV).
    This is actually a common affliction one of ladies of any ages, irrespective of their grow older as well as sex.
    The affliction is frequently alonged with pelvic inflammatory illness (PID), which can cause severe
    difficulties including inability to conceive. Fortunately, there is actually a remedy that can easily help you handle
    and also protect against the bacterial infection, as well as this is actually the feminine cleanliness answer supplied by the business.
    With the help of the personal part of the body system, it tries to offer an atmosphere that is free from
    micro-organisms.

    While a lot of the reliable womanly care
    services on call today focus on cleansing the exclusive portion of the physical body, a
    few of all of them additionally deal with the disposal of vaginal
    misuse as well as other fragments. Due to the
    very same answer supplied by the firm, you can look after both
    at the same time. With help from the throw away womanly health pads,
    it helps you do away with all the damaging microorganisms that leads to the contamination. These pads are actually made out of plastic, fabric or Terry cloth, each one of which are actually
    simple to deal with as well as clean. You can deal with these pads in a garbage receptacle situated near the door,
    or you may burn all of them.

    Besides cleaning the personal component of the physical body, womanly health answers also supply you
    with ways to cope with the acne problem. When you
    are taking care of acne complications, it is
    important to apply anti-acne product for optimal impact.
    Given that there is a considerable amount of
    filth in the air and also in the skin layer, it is typically challenging to do away with the acne totally, particularly if you have
    a severe scenario of the concern. Utilizing the pads for purifying and rubbing are
    going to assist you manage the acne a lot better, preventing it
    coming from dispersing as well as also eliminating blackheads.

    For folks who deal with vulnerable or intensified skin layer, there are feminine health remedies that give remedies for vulnerable
    areas. This type of care products are actually geared in the direction of alleviating the acne areas and cysts,
    decreasing the irritation and swelling on the surface and around the eyes.
    Along with delicate skin, there specify treatments that require to be administered on the acne
    places and , ensuring that the process is done right. In the event that of cyst acne, there are dental medications, while for the
    face skin, there are facial disguises.

    Females that are actually still in their teenage years will definitely discover it
    tough to maintain their gynecological program. If they are actually certainly not mindful,
    they may end up along with the inappropriate sanitary
    security or even improper cleansing remedies for the vaginal area.
    Due to this, they are going to require feminine cleanliness solutions that give them washing answers for the vaginal region and gynecological regions.
    Additionally, they additionally need to have exclusive products that
    will definitely help manage skin layer irritabilities, avoiding
    the development of rashes. To avoid the progression of bacterial diseases, you may use cleansing wipes
    for sensitive skin, making sure that the bacteria do not develop because
    of lack of cleansing.

    For the senior, there are items that they can easily make use of in the
    restroom to ensure their convenience. There are actually elderly people who frequently adventure pains
    and also discomfort after exploring the bathroom
    due to dry out oral cavity, bad consuming routines, and other wellness
    relevant problems. For these people, vended womanly cleanliness products are
    actually a excellent means to make sure the convenience in the washroom.

    These products include cells newspaper, absorbing wipes,
    cotton rounds, and also womanly scented palm sanitizer pads.

    These products are available at over-the-counter drug store outlets in several dimensions and also colors.
    Furthermore, feminine cleanliness items been available in a range of styles
    and also forms too. With the rise in the variety of women utilizing the restrooms in social, it is crucial
    for girls to keep effective cleanliness methods.
    This will make sure that they have the capacity to stay away from
    contaminations, ache, and also various other difficulties.

    Nonetheless, ladies need to keep in mind that this carries out not
    indicate that they should not be involved concerning being actually feminine.

    Instead, females should be very proud of their body systems
    and also make sure to clean them thoroughly and typically.

  18. Howdy would you mind stating which blog platform you’re using?

    I’m going to start my own blog soon but I’m having a hard time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely
    unique. P.S Sorry for getting off-topic but I had to ask!

  19. Do you have a spam issue on this site; I also am a blogger, and I was wanting to know your situation; many of us have
    developed some nice practices and we are looking to exchange techniques with others, please shoot me an email if interested.

  20. Hi, Neat post. There is an issue along with your web site in web
    explorer, would test this? IE nonetheless is the marketplace leader and a good component of folks will
    omit your magnificent writing because of this problem.