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重拳布局智能网联 东风启辰逆势跑赢上半年

发布于 2018年7月27日

近日，东风启辰对外公布了“期中成绩单”：1-6月，启辰累计批发销量75301辆，同比增长17.5%，终端交车72232辆，同比增长15.9%。

其中，SUV累计销售36611辆，轿车累计销售35933辆，智联版销量尤为抢眼，启辰首款智联轿车D60车联网销量占比96%，开通率达85%。

在具体产品表现上，轿车产品D60上半年累计销量为35，933辆；SUV车型T70累计销量为22，033辆；旗舰SUV产品T90累计销量为14，578辆。

在东风启辰总经理马磊看来，上半年逆势上扬的成绩归功于启辰汽车智联功能再升级，是广大用户的认可使然。

无疑，这也增加了启辰大力推出高价值智联产品的决心。

两条腿走路 双线并举谋取全局

刚过去不久的5月，SUV市场在持续数年高速狂飙之后，环比下降6%，初现疲态。然而，当月的轿车销量增速却是近3年以来首次超过SUV销量增速。这此背景下，启辰D60凭一已之力，灵巧地平衡了启辰在半年市场的竞争。

东风启辰的轿车、SUV的两条腿走路，以及智联产品领跑市场的两大发展特征，与整个行业发展大势不谋而合，显示出了企业布局的前瞻战略能力。经历SUV市场5月的阵痛后，显然，产品线均衡布局的企业更具抗“风险”能力。

而东风启辰多元布局战略能力的另一个重要支撑点，则得益于“日产-雷诺-三菱联盟”的全球资源和技术的平台优势。

多年来，东风启辰围绕“品质启辰”展开全价值链体系建设，核心部件采用日产三大件，共享日产采购、研发、制造等核心体系，并在技术研发上加大投入，打造产品的高品质基石。

智能网联加持 助力向“智价比”进化

近年来，汽车智能化、网联化成为中国汽车行业进击新四化的先行方向，成为2018年汽车市场的显著特征。

2015年，东风启辰进入车联网1.0时代。2017年9月，启辰发布了全新的车联网战略，已经迈进车联网2.0时代。而今年，东风启辰选择与科大讯飞携手，进一步深入车联网领域，细化分析用户需求的发展。

某种意义上说，启辰的领跑源于“抢跑”，启辰在智能网联发展上，具备前瞻战略洞察能力和果敢行动力，为其赢得了发展先机。

今年上半年，启辰D60车联网搭载率高达96%，开通率高达85%；这两个数字在T70上分别是76%和82%。启辰智联汽车销售占比、互联网开通率领跑中国智联汽车市场。

可以说，在新竞争环境下，东风启辰用“智联”找到了一条品牌发展的突破口。

放眼未来，东风启辰在2018年计划跨越20万辆的全年销量目标。而这其中，渠道建设是重要的一环，目前东风启辰拥有265家经销商，企业计划在今年达到近300家的渠道规模，并打造一套健康的渠道体系，让经销商更好地去发展，成为启辰品牌的生力军。

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